内部审计在中小企业改革中的作用

在国企改革中，发挥审计作用是确保改革成功的一项必要措施，本介绍了审计工作如何介入改革发挥作用。对建筑企业的审计有一定的借鉴意义。     

新媒体冲击下纸媒体如何转型

文章从目前互联网迅速发展对传统媒体尤其是纸质媒体造成巨大冲击的现状出发，通过对目前报业面临现状的分析，提出了传统纸媒在新形势下的生存对策，保持自有优势。注重内容价值。切合受众的差异化需求，进行思维创新。     

Sports Marketing

Although text messaging as a communication tool in society is rampant, research on its effects within print advertisements is lacking. To help fill this void, we employ three between-subject experiments (i.e., Study 1: text message vs. no text message; Studies 2 and 3: text message vs. traditional language). We posit that using text message copy in print ads is a unique (as grounded in distinctiveness theory) and fitting (as grounded in communication trust theory) approach to commune with targeted viewers and, therefore, should lead to favorable advertising outcomes. The experimental results confirm this notion. For example, responses concerning ad novelty, attention toward the ad, attitude toward the ad, purchase intention, and perceived brand trust are more favorable toward the text message condition ads. Implications and directions for future text message-related research are discussed.     

条形码在考务管理信息系统中的应用

结合考务管理工作,介绍了条形码技术的几个关键技术,并将其应用于考务管理信息系统,经过实践证明取得预期效果.     

Counsel for Market Planners at Independent Colleges

No abstract available for this article.     

民国时期和田地区耕地大面积撂荒及其影响因素研究

位于塔里木盆地南缘干旱及风沙区的新疆和田绿洲，生态环境极其脆弱。民国政府1939年开始在和田地区大力推行垦荒运动，至1944年主要农业区六县耕地面积平均增长103．7％；然而1945年后各县耕地面积却呈明显减少趋势，1948年与1944年比较，耕地面积减少了25．6％，有51．6％的垦荒新增耕地被撂荒地抵消。根据档案资料分析，此时期水资源状况基本稳定，不是耕地大面积撂荒的决定性因子，但却是制约各地区人口数量、垦荒规模和耕地面积总水平的关键因子。地区人口增长过多引发对耕地面积的需求扩大，对耕地灌溉甲水的需求随之增长，由此呈现出农田灌溉水不足的表象，造成地区人口、耕地水平与水资源承载力相互关系失调；即影响和田地区耕地撂荒的关键是当地水资源总量与人口规模、耕地面积总水平的平衡关系，突破这个平衡就必然引起耕地的撂荒。     

Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements

The study pursues a line of inquiry into contemporary gender stereotypes drawn from print advertisements in Cyprus. The investigation of implicit modes of stereotyping suggested by Goffman across explicit gender roles yield novel and interesting insights that broaden existing knowledge on male and female advertising depictions. Through a content analysis of 3.729 characters, the study reveals the existence of gender clichés in Cypriot magazine advertisements. Neither male nor female evolving roles are adequately reflected in advertisements, as men tend to be portrayed in traditional masculine stereotypes while women lean towards decorative portrayals. Implicit stereotyping is more likely to suggest the subordination and lower status of women compared to men. The study indicates that advertising in Cyprus reinforces the diffusion of hostile sexism by the underrepresentation of professional women and their commonplace portrayal in body revealing attires. At the same time, the high proportion of women's implicit subordination signifies benevolent sexism. The distorted representation of both genders raises key public policy concerns, as diminishing portrayals hold sway upon men's and women's psychological well-being and professional development.     

如何提高VFP报表中图片的打印质量

虽然使用表的通用字段和使用文件均可向 VFP报表添加图片 ,但笔者在 VisualFox Pro的实际应用中发现用表的通用字段将图片添加给报表 ,打印出的报表图片质量下降很多 ,变得不再清晰 ,为此 ,介绍了一种方法 ,可以在报表中打印出高质量的图片。     

The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study

We explore how advertising managers of financial services organizations have responded to the repercussions of the Great Recession in their advertising strategies. To this end, we compare print ads for financial services that appeared in six magazines at two periods in time: 2005, prior to the Great Recession and 2010, after the end of the Great Recession. We content analyzed 755 prints ads and found major differences in the advertising strategies from prerecession to postrecession, particularly in the type of appeals. We further examined these strategic shifts by audience focus (business-to-business and business-to-consumer) and gender focus (male, female, or both).     

Ease of reading of mandatory information on Canadian food product labels

Food product labels present individual product information, safety, nutrition, electronic inventory, container and environmental information, in various formats, languages and images. Some information is mandatory; much is promotional. The food label is an essential tool for regulators of safe food handling, nutrition policy and fair competition. Mandatory information on food labels in Canada is required to be presented in both English and French, readily discernable, prominently displayed and legible. This study examines the ease of finding and reading of mandatory label components on selected Canadian food products. A validated typographical scoring system assessed the lists of ingredients on a purposive sample of 100 food labels representing foods in all groups in Canada's Food Guide. Seven percent of the ingredient lists were easy to read; 26% were difficult to read and 67% were very difficult to read. Well‐educated resourceful readers in consumer focus groups examined food labels for key elements that influence ease of finding and reading information. Focus groups and typographical scoring identified: colour contrast, case, print style, print size, space between the lines, reverse print, organization, justification, type of surface, hyphenation and print reproduction as factors that affect ease of reading. Print that curves around a container, lack of paragraphing or point form organization make reading difficult; text blocks at right angles to each other make comparisons difficult; separation of the nutrition facts table from the list of ingredients makes decision making tedious. Inadequate spacing between lines of print creates problems for readers of English and exacerbates problems for readers of French. Words placed over illustrations, busy backgrounds or watermarks increase reading difficulty. Hazard statements, instructions and storage information imbedded in other information without added space or appropriate heading is difficult to find and read. Canadian consumers echo consumers in 28 European countries who find label information difficult to find and to read and want clear guidelines/regulations on the placement and the typography of mandatory food label components